Tuesday, November 5, 2013

Some basic elements of web design

  • It's often best to stick to 2-3 main colors and 2-3 primary fonts.
  • It's often best to stick generally to 5-8 navigation items. Think through the organization: will navigation be intuitive?
  • White space is okay; try to avoid clutter.
  • Page length should generally be about 2 screenfuls for a page, 6-7 for an article.
  • Allow users a way to get home on every page.
  • Include contact information.
  • Keep paragraphs short; consider lists and bullets.
  • Headlines: engaging, attention-grabbing, emotional response

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