Some basic elements of web design

• It's often best to stick to 2-3 main colors and 2-3 primary fonts.
• It's often best to stick generally to 5-8 navigation items. Think through the organization: will navigation be intuitive?
• White space is okay; try to avoid clutter.
• Page length should generally be about 2 screenfuls for a page, 6-7 for an article.
• Allow users a way to get home on every page.
• Include contact information.
• Keep paragraphs short; consider lists and bullets.
• Headlines: engaging, attention-grabbing, emotional response